Adapty
A subscription management and paywall optimization platform for mobile apps that combines RevenueCat-style subscription infrastructure with Superwall-style remote paywall testing. Adapty provides an all-in-one solution for managing in-app subscriptions, running paywall experiments, and analyzing subscription analytics.
A subscription management and paywall optimization platform for mobile apps that combines RevenueCat-style subscription infrastructure with Superwall-style remote paywall testing. Adapty provides an all-in-one solution for managing in-app subscriptions, running paywall experiments, and analyzing subscription analytics.
What Is Adapty?
Adapty is a mobile subscription platform that handles both the backend infrastructure (receipt validation, subscription management, analytics) and the frontend experimentation (remote paywall configuration, A/B testing, dynamic offers). It positions itself as a unified alternative to using RevenueCat for infrastructure and Superwall for paywall testing.
Why It Matters in Web2App Funnels
For web2app operators, the subscription stack is critical infrastructure. You need reliable receipt validation (to ensure you get paid), accurate analytics (to calculate LTV for ad spend decisions), and fast paywall experimentation (to continuously optimize the conversion point). Adapty provides all three in a single platform.
The unified approach has advantages: subscription data and paywall experiment data live in the same system, so you can directly measure how paywall changes affect LTV, not just trial start rate. This closed-loop measurement is difficult to achieve when using separate tools for infrastructure and experimentation.
Key Features
Subscription management: Receipt validation, subscription lifecycle tracking, cross-platform support (iOS, Android, web).
Paywall builder: Visual editor for creating and deploying paywalls remotely. Supports custom templates and dynamic content.
A/B testing: Experiment framework for testing pricing, offers, trial lengths, and paywall layouts. Results include revenue impact, not just conversion rate.
Analytics: LTV projections, cohort analysis, churn analysis, and MRR tracking. Integrates with attribution platforms for end-to-end funnel analytics.
Placement rules: Show different paywalls based on user attributes, onboarding answers, or acquisition source. Web2app operators use this to match paywall themes to funnel themes.
Choosing Between Adapty, RevenueCat, and Superwall
Adapty: Best for teams that want one platform for everything and value integrated experiment-to-LTV measurement.
RevenueCat + Superwall: Best for teams that want best-in-class tools for each function and don’t mind managing two integrations.
The choice often comes down to team size and engineering resources. Smaller teams benefit from Adapty’s all-in-one approach. Larger teams with dedicated growth engineering prefer the flexibility of specialized tools.