RevenueCat
A subscription management platform that handles in-app purchase infrastructure, receipt validation, and subscription analytics for mobile apps. RevenueCat abstracts away the complexity of Apple and Google billing systems, letting developers focus on growth and paywall optimization rather than payment plumbing.
A subscription management platform that handles in-app purchase infrastructure, receipt validation, and subscription analytics for mobile apps. RevenueCat abstracts away the complexity of Apple and Google billing systems, letting developers focus on growth and paywall optimization rather than payment plumbing.
What Is RevenueCat?
RevenueCat is a backend-as-a-service for mobile app subscriptions. It provides a unified API for managing subscriptions across iOS (StoreKit) and Android (Google Play Billing), handles receipt validation, tracks subscription lifecycle events (trial start, conversion, renewal, cancellation, refund), and provides analytics dashboards for subscription metrics.
Why It Matters in Web2App Funnels
Managing subscriptions natively is one of the most technically painful aspects of mobile app development. Apple and Google have different APIs, different receipt formats, different edge cases (family sharing, grace periods, billing retries), and both change their systems regularly. RevenueCat abstracts all of this behind a single API.
For web2app operators specifically, RevenueCat provides two critical capabilities. First, it tracks the full subscription lifecycle, enabling accurate LTV calculations that inform ad spend decisions. Second, it integrates with paywall testing tools (Superwall, Adapty) to enable dynamic paywall experimentation without app updates.
Key Features for Web2App Operators
Subscription analytics: MRR, churn rate, trial-to-paid conversion, LTV cohorts — all the metrics growth teams need to evaluate funnel performance.
Cross-platform management: One API for iOS, Android, and web subscriptions. Essential for apps that use web paywalls alongside in-app purchases.
Integrations: Connects to analytics platforms (Amplitude, Mixpanel), attribution tools (Adjust, AppsFlyer), and marketing automation for retention campaigns.
Experiments: A/B test pricing, trial lengths, and offers server-side without requiring an app update or store review.
Pricing
RevenueCat is free up to $2,500/month in tracked revenue. Above that, pricing is usage-based (typically 0.8-1.2% of tracked revenue). For apps doing $100K+/month in subscription revenue, the cost is trivial relative to the engineering time saved.