Actionable playbooks for building and optimizing web-to-app funnels. From quiz design to paywall psychology.
Web2App is the strategy of acquiring mobile app users through web-based funnels — typically quiz funnels, advertorials, or landing pages — before redirecting them to the app store. This complete guide covers how web2app works, why it's growing, and how top apps use it to spend $100M+/yr on ads.
Weekly breakdowns of top-performing web2app funnels. See what converts, what doesn't, and what to test next.